Sarah Twomey

Investor Relations as an Intermediary of Financial Literacy in Canada

• Broschiertes Buch

Produktbeschreibung

Since the 2008 financial crisis, the Canadian government and the financial industry have created programs to help Canadians improve their financial literacy. But these efforts do not appear to be connecting with the public, as research has shown that they remain leery of the financial industry, financial advisors and demonstrate lax personal financial habits. As a way to rebuild trust with the public, investor relations and/or public relations may be able to ameliorate the situation by delivering strategic, easily-understood educational messages designed to promote financial literacy that will resonate with Canadians. While much has been written about literacy in the areas of general education, media and finance, very little research has been conducted about investor relations and financial communications, public relations as it pertains to investor relations, and the communications theory of the investor relations profession. This research paper will examine how and to what extent investor relations and/or public relations professionals play a role as intermediaries of financial literacy in Canada.

Produktdetails

• Verlag: Scholar's Press
• Seitenzahl: 56
• Erscheinungstermin: 23. April 2018
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 102g
• ISBN-13: 9786202310475
• ISBN-10: 6202310472
• Artikelnr.: 52525472

Autorenporträt

Sarah Twomey is a graduate of the Master of Communication Management program at McMaster University in Hamilton, Ontario. Working as communications professional for 16 years, her primarily area of expertise is the financial industry, in which she has 18 years experience, nine years before and after shifting into Public Relations.