David S. Evans, Andrei Hagiu (Harvard Business School Assistant Professor), Richard Schmalensee

Invisible Engines

How Software Platforms Drive Innovation and Transform Industries

• Broschiertes Buch

Produktbeschreibung

Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.

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Produktdetails

• The MIT Press
• Verlag: MIT Press Ltd
• Seitenzahl: 408
• Erscheinungstermin: 15. Februar 2008
• Englisch
• Abmessung: 229mm x 152mm x 24mm
• Gewicht: 534g
• ISBN-13: 9780262550680
• ISBN-10: 0262550687
• Artikelnr.: 23301676

Autorenporträt

David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms. Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).