Stacey L. Connaughton

Inviting Latino Voters

Party Messages and Latino Party Identification

• Broschiertes Buch

Produktbeschreibung

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 224
• Erscheinungstermin: 10. September 2012
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 332g
• ISBN-13: 9780415649308
• ISBN-10: 0415649307
• Artikelnr.: 36538805

Autorenporträt

Stacey L. Connaughton

Inhaltsangabe

Introduction
Chapter 1 Organizational Identity, Identification, and Political Parties
Chapter 2 The Innovators and the Traditionalists
Chapter 3 Invitations for Identification in Latino-Oriented Television Ads
Chapter 4 (Party) Identifiers
Chapter 5 Partisan Identification
Epilogue
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index