This is an invaluable and timely resource for attorneys who need a basic grounding in the principles and financial standards of intellectual property valuation, and who will also benefit from a basic review of the core attributes, categories and permutations of the various intellectual properties. This book's straightforward discussion is also useful for bankers, financial professionals, and venture capitalists who want a better understanding of the basic legal framework and current trends affecting intellectual property, litigation, legislation, and categorization of new forms of IP and related intangible assets. Table of Contents Chapter 1: Intellectual Property Value and Valuation in a Changing World Chapter 2: Intellectual Property Valuation in the Changing World of Legislation and Litigation Chapter 3: Changing Valuation Standards and Methodologies Chapter 4: Valuation Methodologies: Traditional and Accepted Certainty of Valuation Chapter 5: New, Developing, Proprietary, and Alternative Valuation Methodologies Chapter 6: Royalty Rates: The Ultimate Value Context Chapter 7: Patent Valuation: Trends and Cases Contributed by David Noble Chapter 8: Trade Secrets Valuation: Trends and Cases Contributed by Evan Loker Chapter 9: Copyright Valuation: Trends and Cases Chapter 10: Trademark Litigation: Trends and Cases with Contributions from Pierce Urban Chapter 11: Right of Publicity Analysis and Valuation Chapter 12: International Arbitration Valuation and Case Studies Chapter 13: Valuation of Application Based, Digital Platform Ventures, and Internet Assets Chapter 14: The Future of Intellectual Property and Valuation
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