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Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: With the increase in quality consciousness and expectations of the customers aroundthe world, Medium, Small and Micro Enterprises (MSMEs) in India are also trying tokeep-up with them by improving the quality of their products. This paper is anassessment of quality practices, issues and challenges of MSMEs of Kanpur, India.The focus of the study is to identify the quality readiness of these MSMEs, theircontribution to export, the strategic advantages and disadvantages faced by MSME inexport. A study was conducted on export oriented leather, plastics and chemicalindustries of Uttar-Pradesh (India) which was presented at the end of the paper as acase study so as to understand the current quality management practices of theseindustries.