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The book is intended to add to the knowledge about online retail. Various issues and Challenges involved in online retail and how does it impact the behavior of the consumer? It discusses the shift of consumers from Brick and Mortar Retail to online retail specifically in the National Capital region in India and explores the factors that derive the customers towards online retail along with the factor that stops the customer to shift to online retail.

Produktbeschreibung
The book is intended to add to the knowledge about online retail. Various issues and Challenges involved in online retail and how does it impact the behavior of the consumer? It discusses the shift of consumers from Brick and Mortar Retail to online retail specifically in the National Capital region in India and explores the factors that derive the customers towards online retail along with the factor that stops the customer to shift to online retail.
Autorenporträt
El Dr. Chand P. Saini es profesor asistente en la Facultad de Comercio y Gestión. Su área de especialización es el marketing y el comercio minorista. Tiene un título de doctorado en Filosofía en el campo de la Gestión sobre el tema Cuestiones y retos relacionados con el comercio electrónico y su influencia en el comportamiento de los consumidores.