Americanization - the cultural, political and economic influence of the USA - has played an important role in the shaping of modern Europe. This textbook offers students an interdisciplinary and theoretically informed understanding of the cultural processes of Americanization. Included are chapters on music, art, film and literature. Designed with classroom use in mind, it provides a number of different routes into the debates and problems surrounding the notion of Americanization. The editors' introduction offers an accessible in-depth survey of the theoretical questions and is followed by two chapters which present responses to contemporary Americanization. Subsequent chapters are focused on specific case studies and are grouped in themed sections. Each chapter includes teaching points addressed to students and a guide to further reading. The editors' conclusion considers the key contemporary question of Americanisation in relation to globalization.