It's Hard to be Easy - Serbin Hopkins, Diane
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It's Hard to Be Easy is an important nudge for businesses to help teams consider customer effort impact in all they do.

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Produktbeschreibung
It's Hard to Be Easy is an important nudge for businesses to help teams consider customer effort impact in all they do.
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Autorenporträt
Diane S. Hopkins is a Certified Experience Economy Expert and nationally known author, speaker, marketer, innovator and experience strategist who was one of the first Chief Experience and Chief Innovation Officers in the US healthcare industry. She is CEO of ExPeers and works with companies to assess their current customer experience or innovation culture and to align the brand to the actual customer experience. She is author of Unleashing the Chief Moment Officers and Co-Author of Advice from a Patient.