It's Not the Size of the Data -- It's How You Use It - Pauwels, Koen
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The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels?

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Produktbeschreibung
The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels?
Autorenporträt
KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.