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The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels?

Produktbeschreibung
The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels?
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Autorenporträt
KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.