It's Not What You Sell-It's How You Sell It
Michael Saraf
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It's Not What You Sell-It's How You Sell It

Outshine Your Competition & Create Loyal Customers

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Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: ¿ build a sales and marketing program that speaks to your target audience; ¿ take advantage of open doors left behind by competitors; ¿ boost "mind share" in order to get more market share; ¿ deliver value repeate...