Meera Mitra

It's Only Business!

India's Corporate Social Responsiveness in a Globalized World

• Broschiertes Buch

Produktbeschreibung

This book argues for an innovative, voluntary, and positive approach to Corporate Social Responsiveness with newer roles for business, civil society, and government. Using illustrations, cases, and examples Mitra examines the efforts of the Indian corporate sector in this context. A new preface discusses challenging issues facing business today, ranging from land acquisition to inclusive growth indicated in the XIth Plan, labour rights violations, and job redundancy.

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Produktdetails

• Verlag: Hurst & Co.
• Seitenzahl: 192
• Erscheinungstermin: 30. April 2009
• Englisch
• Abmessung: 229mm x 150mm x 20mm
• Gewicht: 340g
• ISBN-13: 9780198060260
• ISBN-10: 0198060262
• Artikelnr.: 26524035

Autorenporträt

Meera Mitra is an Independent Consultant

Inhaltsangabe

Foreword by Narayana Murthy, Chairman, Infosys, Preface to the paperback edition; Preface; Acknowledgements; Introduction;
1.: Being Politically Correct about CSR
2.: Learning Legacy: India's Society-Business Interface
3.: Scoring Social Sensitivities: Ahead of Law
4.: Eye on it: Preparing for change and Managing change
5.: Developing Markets and Marketing Development
6.: Civil Society Upsurge: India's NGO and CSR
7.: Embedding CSR in India
8.: Governments Preparing for CSR Global and Indian Response
9.: The Future Ahead; Annexures.