It's Personal - Borenstein, Lorna; Minsky, Laurence
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It's Personal: The Business Case for Caring thoughtfully examines the Human Connection Movement(TM) in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement, which is especially important given the challenges of today's new work-from-home environment, has transformed the role of employers into the benefactors of wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.…mehr

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Produktbeschreibung
It's Personal: The Business Case for Caring thoughtfully examines the Human Connection Movement(TM) in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement, which is especially important given the challenges of today's new work-from-home environment, has transformed the role of employers into the benefactors of wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.
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Autorenporträt
LORNA BORENSTEIN is CEO and Founder of Grokker, the on-demand wellbeing engagement solution for global enterprises including eBay, CVSHealth, Target, Dominos, Delta Air Lines, and GE. Her book, It's Personal: The Business Case for Caring, thoughtfully examines the Human Connection Movement(TM) in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement has transformed the role of employers as the benefactors of wellbeing, and It's Personal serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results. Previously, Lorna was President of publicly traded Move Inc. and held a number of executive positions at Yahoo! including Chief of their global personals online dating service and Head of Marketing for their multi-billion dollar worldwide Search & Marketplace businesses (Shopping, Travel, Autos, etc.). In 2000, Lorna launched eBay Canada out of her guest room in Toronto (with a newborn in tow) and went on to serve as eBay Inc.'s Vice President & General Manager. As a speaker and panel moderator at industry conferences, Lorna has presented on the current state of workplace wellbeing and engagement at several high profile conferences. Her thought leadership has appeared in a variety of publications including Forbes and Entrepreneur. Lorna also hosts GrokkerTV, the first WebTV show to bring HR leaders cutting edge perspectives and provocative ideas to help them stay ahead of workplace culture and engagement developments. Laurence Minsky is an associate professor at the School of Media Arts at Columbia College Chicago. He is also an award-winning creative director, marketing strategist, copywriter, and consultant. In addition to his many books, he has been published by the Harvard Business Review, the European Business Review, and MarketingProfs, among others.