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Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science Volume 1 - Ruder, Nancie McDonnell
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Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science provides readers with a fresh take on maximizing their potential. Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacles of their careers. Offering the Noetic Art & Science Assessment and toolkit of resources, along with anecdotes, insight and wisdom, Jack and Jill shows readers where they fall on the marketing art/science continuum--and teaches how to ascend from there.

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Produktbeschreibung
Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science provides readers with a fresh take on maximizing their potential. Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacles of their careers. Offering the Noetic Art & Science Assessment and toolkit of resources, along with anecdotes, insight and wisdom, Jack and Jill shows readers where they fall on the marketing art/science continuum--and teaches how to ascend from there.
Autorenporträt
Nancie McDonnell Ruder wrote Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science to satisfy her deep curiosity and offer senior marketers a fresh take on maximizing their potential. Featuring interviews with more than 50 of some of the world's best marketers, Nancie identifies and shares the "secret sauce" that fuels success in today's complicated landscape. She offers insight, wisdom and concrete tools straight from the "Jacks" and "Jills" and her own 25-year career, which began at the Leo Burnett Company where she worked with Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. In 2002, Nancie founded Noetic Consultants, whose clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment(TM).