124,65 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
0 °P sammeln
  • Gebundenes Buch

This unique rhetorical analysis of First Lady Jacqueline Kennedy's communication uncovers five forms of soft diplomacy that catapult her to the top of all American first ladies as a model of international influence. Her use of interpersonal, fashion, language, cultural, and state diplomatic strategies constitutes an architectural plan of smart power. Breaking away from the stereotype of Mrs. Kennedy as a style icon, the evidence in this monograph supports her astute awareness of how to support the Kennedy Administration's foreign policy during the Cold War era by engaging state visits to…mehr

Produktbeschreibung
This unique rhetorical analysis of First Lady Jacqueline Kennedy's communication uncovers five forms of soft diplomacy that catapult her to the top of all American first ladies as a model of international influence. Her use of interpersonal, fashion, language, cultural, and state diplomatic strategies constitutes an architectural plan of smart power. Breaking away from the stereotype of Mrs. Kennedy as a style icon, the evidence in this monograph supports her astute awareness of how to support the Kennedy Administration's foreign policy during the Cold War era by engaging state visits to Europe and South America, receiving heads of state at the White House, creating cultural ideals of freedom through art and preservation, and using French and Spanish to speak directly to the people of other countries. Her persuasive tactics set the stage for future first ladies to excel in a role that requires creativity and sound judgment. Students in communication, political science, history, rhetoric, and women's studies will benefit from this book in their own study of first ladies, the presidency, foreign policy, and Cold War history. Written in an engaging style, Jacqueline Kennedy and the Architecture of First Lady Diplomacy will appeal to a range of scholarly interests across disciplines.
Autorenporträt
Elizabeth J. Natalle is Associate Professor at the University of North Carolina at Greensboro, and has a Ph.D. in Communication from Florida State University. She co-edited Michelle Obama: First Lady, American Rhetor and has published previously in Rhetoric Society Quarterly and Women¿s Studies in Communication.
Rezensionen
"While Jacqueline Kennedy is one of the most well-known U.S. first ladies, her memory is often reduced to fashion icon or grieving widow. In this book, author Elizabeth J. Natalle demonstrates how Mrs. Kennedy deftly used 'soft diplomacy' to aid her husband's foreign policy efforts and set the standard for future first lady diplomacy. Dr. Natalle's rich analysis of Mrs. Kennedy's use of fashion, language, culture, and interpersonal relationships as forms of diplomacy both at home and abroad sheds new light on the important role the popular first lady played in her husband's administration, and expands our understanding of Mrs. Kennedy's contributions to the first lady institution." -Lisa M. Burns, Professor of Media Studies at Quinnipiac University, Author of First Ladies and the Fourth Estate