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Digital technology has transformed cinema's production, distribution, and consumption patterns. In the case of Japanese cinema, a once moribund industry has been revitalized as regional genres such as anime now challenge Hollywood's preeminence in global cinema. Mitsuyo Wada-Marciano explores the role of the transnational in bringing to the mainstream what were formerly marginal B-movie genres. She argues that convergence culture constitutes Japan's response to the variegated flows of global economics and culture.