John McCreery

Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers

• Gebundenes Buch

Produktbeschreibung

This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 278
• Erscheinungstermin: 6. April 2000
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 581g
• ISBN-13: 9780700712090
• ISBN-10: 0700712097
• Artikelnr.: 40789191

Autorenporträt

Authored by McCreery, John

Inhaltsangabe

Introduction
Chapter 1 Material Conditions
Chapter 2 Emotional Responses
Chapter 3 That 'Typical Japanese', The Baby Boomer Salaryman
Chapter 4 Women Spread their Wings
Chapter 5 Ideal Couples and Other Choices
Chapter 6 What's Happening to the Children?
Chapter 7 Growing Old in an Aging Japan
Chapter 8 Real Places, Imaginary Spaces
Chapter 9 Putting Japan in Perspective