Japanese Contractors in Overseas Markets

Japanese Contractors in Overseas Markets

Bridging Cultural and Communication Gaps

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This book explores the differences in cultural attributes and management factors to enable managers working for Japanese contractors to reduce misunderstandings and misinterpretations when communicating with project team members from different cultural backgrounds. It focuses on Japanese contractors operating in Singapore, since the Singapore construction industry has, for many years, been one of the largest overseas construction markets for the top-5 Japanese contractors. Using Hofstede's national cultural framework for the cultural studies in construction project management, it reveals vario...