Jesus Unbranded - Elms, Mike
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THE GREATEST STORIES EVER TOLD When something is difficult to explain, a story is good. 'It's sorta like....' Which is why Jesus told stories. 'How do I describe heaven? Well, it's sorta like....' We know those stories as parables. They give us incredible insights into God's world. Jesus told them using imagery that made sense to the ancient, agricultural society he was speaking into. They featured kings and servants; wineskins and vineyard workers; shepherds and their sheep; fig trees and goats; tax collectors and Samaritans. But what if Jesus were to tell his stories to us, here and now?…mehr

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THE GREATEST STORIES EVER TOLD When something is difficult to explain, a story is good. 'It's sorta like....' Which is why Jesus told stories. 'How do I describe heaven? Well, it's sorta like....' We know those stories as parables. They give us incredible insights into God's world. Jesus told them using imagery that made sense to the ancient, agricultural society he was speaking into. They featured kings and servants; wineskins and vineyard workers; shepherds and their sheep; fig trees and goats; tax collectors and Samaritans. But what if Jesus were to tell his stories to us, here and now? Surely he'd use different imagery to share his timeless truths. Imagery that would resonate with our 21st century, ultra-diverse society. Maybe he'd tell stories involving builders and electricians; entrepreneurs and investors; lawyers and newspaper editors; Ferraris and Fords; sailboats and motorboats; a ski trip and a theme park. However, while he might change the storylines, the underlying messaging would remain unchanged. Experience the timeless truths of Jesus, reimagined for today's world.
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Autorenporträt
Mike Elms has more than 40 years' experience in business, marketing and advertising. As UK CEO of two major ad agencies, Ogilvy & Mather and Tempus Group plc, he has worked with a wide range of blue-chip companies at C-Suite level, including: Unilever, Nestle, Ford, Mercedes, Chrysler, DHL, Shell and Guinness. He has also advised a wide range of Christian organizations. An experienced church leader and preacher, he is Board Chair of Lògòs Foundation, a Christian charity focused on using advertising and PR to advance the Gospel.