Kerri P Steinberg

Jewish Mad Men

Advertising and the Design of the American Jewish Experience

• Gebundenes Buch

Produktbeschreibung

Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.  Drawing on case studies of famous ad campaigns—from Levy’s Rye Bread to Hebrew National hot dogs—Kerri P. Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization.

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Produktdetails

• Verlag: Rutgers University Press
• None edition
• Seitenzahl: 204
• Erscheinungstermin: 15. Januar 2015
• Englisch
• Abmessung: 262mm x 181mm x 21mm
• Gewicht: 685g
• ISBN-13: 9780813563763
• ISBN-10: 0813563763
• Artikelnr.: 40846203

Autorenporträt

Steinberg, Kerri P

Inhaltsangabe

List of Illustrations
Acknowledgments
Introduction
1          A Portrait of American Jewish Life
2          The Spaces and Places of Jewish Advertising: Joseph Jacobs and
Market Segmentation
3          Manischewitz and Maxwell House: The M&M of Jewish Advertising
4          You Say You Want a Revolution: The Mainstreaming of Jewish
Identity in American Advertising
5          Matchmaker, Matchmaker: JDating in the Digital Age
Conclusion: More than a Mirror
Notes
Bibliography
Index
Color plates between pages 00 and 00