Joseph Louis Barrow (May 13, 1914 April 12, 1981), better known as Joe Louis, was the world heavyweight boxing champion from 1937 to 1949. Nicknamed the Brown Bomber, Louis helped elevate boxing from a nadir in popularity in the post-Jack Dempsey era by establishing a reputation as an honest, hardworking fighter at a time when the sport was dominated by gambling interests. Louis's championship reign lasted 140 consecutive months, during which he participated in 27 championship fights, including 25 successful title defenses all records for the heavyweight division. In 2005, Louis was named the greatest heavyweight of all time by the International Boxing Research Organization, and was ranked number one on Ring Magazine's list of 100 Greatest Punchers of All Time. Louis's cultural impact was felt well outside the ring. He is widely regarded as the first African American to achieve the status of a nationwide hero within the United States, and was also a focal point of anti-Nazi sentiment leading up to and during World War II.