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On September 17, 1960, Sen. John F. Kennedy, the Democratic nominee for president, flew to Greenville for a campaign rally on the campus of East Carolina College. Kennedy's ECC rally was part of a marathon daylong blitz that continued statewide through Greensboro and Charlotte. The campaign intended to go as far west as Asheville but due to inclement weather concluded with dinner at the governor's mansion in Raleigh and a rally at Reynolds Coliseum. With photographs as key primary sources, John F. Kennedy's North Carolina Campaign explores what happened that day, why it happened, and its significance in North Carolina's political history. While the book focuses on the East Carolina College rally, which was the first of the day, Kennedy's subsequent rallies ultimately bore statewide and national significance, making it impossible to examine only one stop without contextualizing it in relation to the remainder.