An iconic image has a tremendous ability to influence society, acting as a symbol for a moment in time and as a harbinger for change. Instantly recognizable, it can become invested with our hopes and dreams. Creating such work is not mere happenstance, but is thanks to the deliberate choices and ground-breaking talents of a small handful of visionary artists. John Van Hamersveld is one such creator, having produced such timeless images as the Endless Summer movie poster and the Jimi Hendrix Pinnacle poster.