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The present research on journalistic culture focuses on the qualitative deciphering of the treatment and construction of the news in different print media taken as a sample in region 5 of Ecuador (Provinces: Santa Elena, Guayas, Los Ríos, Bolívar and Galápagos). The parameters used for this are critical of the journalist's daily work: selection of news events, treatment, ideological level and ethics at the moment of constructing the information to be disseminated.