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Within the context of marketing, one of the most important factors to consider is customer satisfaction, sometimes known by its acronym, CSAT. In essence, it acts as a gauge that determines how evectile'y a company:s goods and serlices meet or elen exceed the expectations of its customers. Customer satisfaction may be summed up with the fo''owing de"nition( )the number of customers, or percentage of tota' customers, whose reported experience with a "rm, its products, or its serlices zratingsq, exceeds speci- "ed satisfaction goa's.) This de"nition captures the core of customer satisfaction perfect'y. This concept emphasiJes how important it is to not on'y satisfy, but rather continua''y exceed, the expectations and wants of the priJed c'ients.Customers hale a signi"cant amount of sway and are unOuestionab'y the essentia' driling force behind the success of any business. Their indilidua' tastes, co''ectile liewpoints, and summatile experiences
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