Judging a Book by Its Cover - Moody, Nickianne
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How do books attract their readers? This collection takes a look at book covers and their role in promoting sales and shaping readers' responses. It examines the marketing of popular fiction across the twentieth century and beyond.
This collection examines the role of book covers in the marketing of popular fiction across the twentieth century and beyond. Using case studies, the contributors address key themes and topics in contemporary media, literary, publishing, and business studies, such as globalisation and translation; the links between books, the music industry, and film; the cover…mehr

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Produktbeschreibung
How do books attract their readers? This collection takes a look at book covers and their role in promoting sales and shaping readers' responses. It examines the marketing of popular fiction across the twentieth century and beyond.
This collection examines the role of book covers in the marketing of popular fiction across the twentieth century and beyond. Using case studies, the contributors address key themes and topics in contemporary media, literary, publishing, and business studies, such as globalisation and translation; the links between books, the music industry, and film; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction.
Autorenporträt
Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK