Nickianne Moody

Judging a Book by Its Cover

Fans, Publishers, Designers, and the Marketing of Fiction
Herausgeber: Matthews, Nicole

• Gebundenes Buch

Produktbeschreibung

How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 216
• Erscheinungstermin: 28. November 2007
• Englisch
• Abmessung: 240mm x 161mm x 16mm
• Gewicht: 495g
• ISBN-13: 9780754657316
• ISBN-10: 0754657310
• Artikelnr.: 41238809

Autorenporträt

Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK

Inhaltsangabe

Contents: Introduction
Nicole Matthews; Part 1 Approaches to the Book Cover: The paperback evolution: Tauchnitz
Albatross and Penguin
Alistair McCleery; How books are positioned in the market: reading the cover
Angus Phillips; Relocating Liverpool in the 1990s: through the covers of regional saga fiction
Val Williamson; Empirical studies of the bookshop: context and participant observation in the study of the selling of science fiction and fantasy
Nickianne Moody. Part 2 What makes a Book Popular?: Literary prizes
production values and cover images
Elizabeth Webby; Book marketing and the Booker Prize
Claire Squires; Jerome K. Jerome and the paratextual staging of anti-elitism
Susan Pickford. Part 3 'The Record of the Film of the Book': Cultural Industries and Intertextuality: Pop goes the paperback
Gerry Carlin and Mark Jones; 'Now a major motion picture': the delicate business of selling literature through contemporary cinema
Rebecca N. Mitchell; In real life: book covers in the internet bookstore
Alexis Weedon. Part 4 Translating Covers: Moving Audiences and the Marketing of Books: Cover charge: selling sex and survival in lesbian pulp fiction
Melissa Sky; Addressing 'young adults'? The case of Francesa Lia Block
Chris Richards; Images
messages
and the paratext in Algerian women's writing
Pamela Pears; Bibliography; Index.