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In this age of disruption, companies must change or face extinction. Disruption is transformational and it requires new ways of thinking and acting -- that is if you want your company to survive. This book makes a compelling argument that cultivating a service culture is the only solution for companies that want to remain competitive. But Thomas Schlick goes beyond theory to offer a practical, feasible, seven-step process of transformation that will position your organization to take advantage of the radical changes ahead and emerge as an industry leader. Down to earth, entertaining, and wise, this book offers a roadmap to help you navigate through the volatile times ahead and stay on course toward success.