Joel Comm

Kaching: How to Run an Online Business That Pays and Pays

• Gebundenes Buch

Produktbeschreibung

For nearly fifteen years, Joel Comm has been generating revenue on the web through a number of successful online businesses. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.

Topics include:
Defining your niche and turning it into success
Creating and profiting from original content
Creating and selling information products (i.e. ebook, online video, DVD training programs)
Becoming affiliates with web merchants
Setting up membership sites
Developing an online coaching program

Within each topic, Joel shares stories of his own success, and the book concludes with a number of case studies that span the five styles of making money online. The theme of "KaChing"--the sound made by a cash register when a sale is made--is woven throughout.

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 21. Juni 2010
• Englisch
• Abmessung: 222mm x 145mm x 17mm
• Gewicht: 380g
• ISBN-13: 9780470597675
• ISBN-10: 0470597674
• Artikelnr.: 28707840

Autorenporträt

JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

Inhaltsangabe

Foreword ix
Introduction-Creating Your Personal KaChing Button xi
Chapter 1 The New Web Order-How the Internet Has Brought Opportunity to
Everybody 1
So, Just How Easy is It to Begin Building a Web Site? 4
From Blogging to KaChing 8
Chapter 2 Your Uniqueness Equals Cash 13
Choosing Your Niche 15
The Value of Your Niche-How Keywording Can Boost the Price of Your Passion
20
Niches are Nice, but Micro-Niches Create Nicer KaChings 23
You're Not That Unique-Building Your Community 25
The Seven Keys to Success 29
Chapter 3 Content is Not King . . . It is KaChing! 38
You Don't Have to Be a Writer to Write Valuable Content 39
Seven Content Types that Go KaChing 42
It's Not Just What You Say, It's How You Say It 51
Ghost and Guest Writers 51
Turning Your Content into KaChing 53
Chapter 4 Information Products-Selling Your Knowledge 83
Creating Killer Ideas for Your Information Products 86
Creating the Product 90
Writing Copy that Sells 106
Recruiting Your Affiliate Sales Team 110
Add a Shopping Cart to Your Site 113
The Big Launch! 114
Chapter 5 Earning from Affiliate Programs 123
So, What Exactly is an Affiliate? 125
Choosing Merchants That Match Your Market 126
Choosing the Products that People Want 130
Strategies for Affiliate Success 133
What The FTC's Guidelines Means for Affiliates 153
Chapter 6 Membership Sites-Turning Your Internet Business into a Passive
Revenue Machine 159
What is a Membership Site? 160
What Do Online Membership Sites Have to Offer? 161
Pricing Your Membership: How Much is Too Much? 165
Creating Your Membership Site the Easy Way 167
Chapter 7 Coaching Programs 174
What is Coaching? 175
Strategies for Branding 177
How to Do PR for Mass Impact 183
Getting Started: Low-End Coaching 191
Kicking It Up: High-End Coaching 195
Chapter 8 Case Studies 200
Content Sites 201
Affiliate-Supported Sites 208
Information Products 211
Subscription Sites 215
Branding 216
Coaching 218
Conclusion 220
Other books by Joel Comm 223
Index 225

Rezensionen

'...setting out tips, tactics and commonsense guidelines for making money online.' (Moving Money, September 2010).