Joel Comm

Kaching: How to Run an Online Business That Pays and Pays

• Gebundenes Buch

Produktbeschreibung

For nearly fifteen years, Joel Comm has been generating revenue on the web through a number of successful online businesses. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.

Topics include:
Defining your niche and turning it into success
Creating and profiting from original content
Creating and selling information products (i.e. ebook, online video, DVD training programs)
Becoming affiliates with web merchants
Setting up membership sites
Developing an online coaching program

Within each topic, Joel shares stories of his own success, and the book concludes with a number of case studies that span the five styles of making money online. The theme of "KaChing"--the sound made by a cash register when a sale is made--is woven throughout.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 21. Juni 2010
• Englisch
• Abmessung: 222mm x 145mm x 17mm
• Gewicht: 380g
• ISBN-13: 9780470597675
• ISBN-10: 0470597674
• Artikelnr.: 28707840

Autorenporträt

JOEL COMM is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

Inhaltsangabe

Foreword. Introduction--Creating Your Personal KaChing Button. Chapter 1
The New Web Order--How the Internet Has Brought Opportunity to Everybody.
So, Just How Easy Is It to Begin Building a Web Site? From Blogging to
KaChing. Chapter 2 Your Uniqueness Equals Cash. Choosing Your Niche. The
Value of Your Niche--How Keywording Can Boost the Price of Your Passion.
Niches Are Nice, but Micro-Niches Create Nicer KaChings. You're Not That
Unique--Building Your Community. The Seven Keys to Success. Chapter 3
Content Is Not King . . . It Is KaChing! You Don't Have to Be a Writer to
Write Valuable Content. Seven Content Types that Go KaChing. It's Not Just
What You Say, It's How You Say It. Ghost and Guest Writers. Turning Your
Content into KaChing. Chapter 4 Information Products--Selling Your
Knowledge. Creating Killer Ideas for Your Information Products. Creating
the Product. Writing Copy that Sells. Recruiting Your Affiliate Sales Team.
Add a Shopping Cart to Your Site. The Big Launch! Chapter 5 Earning from
Affiliate Programs. So, What Exactly Is an Affiliate? Choosing Merchants
That Match Your Market. Choosing the Products that People Want. Strategies
for Affiliate Success. What The FTC's Guidelines Means for Affiliates.
Chapter 6 Membership Sites--Turning Your Internet Business into a Passive
Revenue Machine. What Is a Membership Site? What Do Online Membership Sites
Have to Offer? Pricing Your Membership: How Much Is Too Much? Creating Your
Membership Site the Easy Way. Chapter 7 Coaching Programs. What Is
Coaching? Strategies for Branding. How to Do PR for Mass Impact. Getting
Started: Low-End Coaching. Kicking It Up: High-End Coaching. Chapter 8 Case
Studies. Content Sites. Affiliate-Supported Sites. Information Products.
Subscription Sites. Branding. Coaching. Conclusion. Other books by Joel
Comm. Index.

Rezensionen

'...setting out tips, tactics and commonsense guidelines for making money online.' (Moving Money, September 2010).