Andrew Keene

Keene on the Market

Trade to Win Using Unusual Options Activity, Volatility, and Earnings

• Gebundenes Buch

Produktbeschreibung

A leading expert unveils his unique methodology for options trading Options provide a high leverage approach to trading that can significantly limit the overall risk of a trade or provide additional income. Yet, many people fail to capitalize on this potentially lucrative opportunity because they mistakenly believe that options are risky. Now options expert Andrew Keene helps aspiring investors to enter this sector by explaining the principles of the options market and showing readers how to utilize calls and puts successfully. * Leading options expert Andrew Keene demystifies the basics of options trading * Debunks the myth that call purchases are synonymous with being bullish and that put purchases are bearish * Lays out in detail two distinct proprietary trading plans readers can follow * Explains how to trade using market maker techniques and tricks from the trading floor to help with his probabilities in options trading Andrew Keene is best known for reading unusual options activity and seeing what others don't. Now he shares what he knows in a book that opens the opportunities of options trading to any investor.

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Produktdetails

• Verlag: John Wiley & Sons / Wiley
• Seitenzahl: 256
• Erscheinungstermin: 29. Juli 2013
• Englisch
• Abmessung: 238mm x 164mm x 22mm
• Gewicht: 510g
• ISBN-13: 9781118590768
• ISBN-10: 1118590767
• Artikelnr.: 36844248

Autorenporträt

ANDREW KEENE was an independent equity options trader at the Chicago Board Options Exchange for eleven years. He spent most of that time as a market maker in over 125 stocks, including Apple, GE, Sears Holdings, and Goldman Sachs. From 2006-2009, Andrew was the largest independent on-the-floor Apple options trader in the world. Currently, he actively trades futures, equity options, currency pairs, and commodities. Over the last few years, Andrew has become one of the CBOE's most recognized faces in the media, appearing regularly on Bloomberg TV's Street Smart, CNBC's Squawk on the Street, nationally syndicated First Business, and CBOE TV's In the Money with Angela Miles. Andrew received a BS in finance with a concentration in accountancy from the University of Illinois. He can be contacted at [e-mail].

Inhaltsangabe

Preface xiii
Acknowledgments xix
Chapter 1 Introduction 1
I Love to Trade 1
From Young Clerk to Respected Market Maker 2
Trading Career at the CBOE 3
The AAPL King 4
From Trading Pit Hotshot to Retail Trader 5
The Live Trading Room: From Options 101
to Complex Strategies 6
Questions 7
Chapter 2 The Life of a Professional Trader 9
Perks of Being a Trader 10
Not Quite as Glamorous as Everyone Thinks 11
The Rollercoaster of Trading 11
This is Not Monopoly Money 12
It Takes Money to Make Money 12
The Setup 13
Trading Expenses and Opportunity Cost 14
Sticking to a Plan 15
Questions 15
Chapter 3 Trading for a Living: Hobby or Career? 17
Trading for Amusement 17
Enjoying Your Profits 18
Moving from Amateur to Professional 19
Moving from Simulated Account to Real Trading 19
Moving from Simple to Complex Strategies 20
Investing in Your Options Education 20
Go Slow, Go Pro 21
Defining Goals 22
Questions 22
Chapter 4 Who the Players Are: Market Makers 25
DPMs 26
The Death of Market Makers 26
Retail Traders 27
Hedge Funds 28
Institutional Traders 29
Options Exchanges 30
Questions 31
Chapter 5 Options Brokers and Platforms: The Right Options Broker for You
33
Full-Service Brokers and Options Trading 34
Discount Brokerage Firms 35
Researching Discount Brokers Firms 36
Options Brokerage Firms' Fees 37
Use of Margin 37
Automatic Liquidation 38
Questions 39
Chapter 6 Technical Trading: Security Timing Tactics 41
Support and Resistance Levels 43
What is a Gap? 43
Dow Theory 44
Elliott Wave Theory 44
Moving Averages 45
Fifty-Day Moving Average 45
Forty-Week Moving Average 45
Magnets and Targets 46
The Stochastic 46
Other Charts, Technical Indicators, and Money Supply 46
Japanese Candlestick Charts 47
Disadvantages to Moving Averages 47
The Ichimoku Cloud 47
Summary 48
Questions 48
Chapter 7 Reading the Market and Implied Volatility: Market Sentiment 51
Make Money in Any Direction 51
The Concept of Beta 52
When to Be on the Sidelines 53
Questions 54
Chapter 8 Options Basics Primer: What are Options? 57
What are Derivatives? 57
What are Calls and Puts? 57
What is an Underlying? 59
Options: A Deeper Look 60
Another Example in the GLD 60
Options Premium 61
Options Definitions 62
Option Pricing: Complex Models 62
Questions 64
Chapter 9 The Greeks 67
Delta 67
Gamma 68
Theta 69
Rho 70
Vega 70
Questions 71
Chapter 10 Call and Put Trading Strategies 73
Long Calls 73
Using Calls Bearishly 75
Long Puts 76
Using Puts Bullishly 78
Selling Options 79
Time Decay with Short Options 80
Short Calls 80
Short Puts 82
Deeper Look at OTM Calls and Puts 85
Is Risk versus Reward of the Option Trade Limited or Unlimited? 85
Where is Breakeven on an Option Trade? 86
Questions 86
Chapter 11 Why is Everyone Long Stock?: How to Use Options for a Hedge 89
The American Dream 90
I Have Insurance on Almost Everything 91
The Famous Covered Call 92
The Zero-Cost Collar 95
Summary 98
Questions 98
Chapter 12 What are Synthetic Options Positions? 101
Synthetic Long Stocks 101
Synthetic Long Stock = Long Call + Short Put 103
Synthetic Short Stock = Short Call + Long Put 105
The Goal of Making Synthetics 107
Synthetic Long Call = Long Stock + Long Put - Strike Price 107
Synthetic Short Call = Short Stock + Short Put - Strike Price 109
Synthetic Long Put = Long Call + Strike Price - Short Stock Price 110
Synthetic Short Put = Short Call + Strike Price - Long Stock Price 112
Questions 114
Chapter 13 What is Volatility and How Does It Affect Options? 117
Basics of Volatility and Options Trading 117
Historical Volatility 118
Implied Volatility 118
Volatility is a Trader's Best Friend 121
CBOE'S VIX Index 122
CBOE's VIX: More Than a Fear Indicator 123
Contango versus Backwardation 123
Questions 124
Chapter 14 Various Uses of Options and Why I Love to Trade Them 127
Leverage 127
Flexibility 130
Risk Control 130
Trader's Edge 130
Hedge versus Speculation 131
Complex Options Strategies 132
"If Only I Had Bought Those Calls!" 133
When in Doubt, Hands Out 134
What It Takes to Make a Bigger Trade 134
Questions 136
Chapter 15 More Complex Options Strategies 139
Long Straddles and Strangles 139
Short Straddles and Strangles: Beware Blowout Risk! 143
Butterflies and Condors 146
Questions 153
Chapter 16 Managing Trades on Expiration 155
Long Call-Long the FB November 23 Calls 156
Short Call-Short the AAPL November 500 Calls 158
Long Put-Long the MSFT November 27 Puts 159
Short Put-Short the GOOG November 650 Puts 160
More Complex Trades 161
Long Call Spread-Long the FB November 23-25 Call Spread 161
Short Call Spread-Short the AAPL November 500-520 Call Spread 162
Long Put Spread-Long the MSFT November 27-25 Put Spread 164
Short Put Spread-Short the GOOG November 650-630 Put Spread 165
Long Straddle-Long the FB Nov 23 Straddle 166
Short Straddle-Short the MSFT November 27 Straddle 167
Long Strangle-Long the AAPL November 480-500 Strangle 168
Short Strangle-Sell the GOOG November 650-670 Strangle 170
Short Iron Condor-Selling the FB November 23-21 Put Spread and Selling the
FB November 25-27 Call Spread 171
Short Condor-Short the MSFT November 27 Straddle and Long the 25 Put-29
Call Strangle 173
Long Call Butterfly-Long the FB November 23-25-27 Call Fly 174
Long Put Butterfly-Long the MSFT November 27-25-23 Put Fly 176
Questions 178
Chapter 17 Andrew Keene's Non-Blowout Trading Plan: How Much of Your
Portfolio Can You Risk? 181
Trading Pepsi Back in the Day 181
Now That I'm Upstairs . . . 183
Limiting Your Exposure to a Percentage of Your Total Book 184
Andrew Keene's Confidence Scale: Ranking Every Trade from 1 to 5 185
Every Trade is a Percentage of My Book 188
Andrew Keene's Non-Blowout Trading Plan 189
Questions 192
Chapter 18 Andrew Keene's OCRRBTT Trading Plan 195
Story of the OCRRBTT Trading Plan 195
Reading Options Paper 196
What Call and Put Volume Means to a Trader 197
How Insiders Read Paper 198
Using the OCRRBTT Trading Plan 199
Conclusion 201
Questions 202
Chapter 19 Trading Earnings (HIMCRIBBIT ) 205
HIM: Historical, Implied, Measured 205
Which Type of Option? 207
C: Chart 207
RRBTT: Risk versus Reward, Breakeven, Time, and Target 208
Calendars and Advanced Topics 210
Trading for a Living 210
Confidence Scale 211
Tricks and Tips 212
Questions 215
Conclusion 217
Answers to End-of-Chapter Questions 219
About the Author 223
Index 225