Gini Graham Scott

Keeping Up with the Competition

• Broschiertes Buch

Produktbeschreibung

KEEPING UP WITH THE COMPETITION features a variety of methods you can use to learn about your competition to guide our own product development and marketing strategy. The book has illustrations to help you understand what to do. It includes information on these key topics: - Finding competitors on Amazon and examining the listings more closely - Using software to learn about other books - Finding competitors on ClickBank using a variety of examples, such as health and fitness products, business and e-business products, and self-help products - Using a competition assessment for any product - Checking on your competitor websites - Discovering the different components and programs used to build their websites - Learning about your competitors' keywords, advertising, and affiliates - Finding competitors' ads on Facebook and Google - Applying what you learn about your competitors to your own marketing strategy GINI GRAHAM SCOTT, PhD is a writer, publisher, and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She also writes, reviews, and ghostwrites books and scripts for clients. She has written and executive produced 10 feature films, documentaries, and TV series.

Produktdetails

• Verlag: Changemakers Publishing
• Seitenzahl: 138
• Erscheinungstermin: 4. Mai 2021
• Englisch
• Abmessung: 254mm x 203mm x 8mm
• Gewicht: 313g
• ISBN-13: 9781949537659
• ISBN-10: 194953765X
• Artikelnr.: 61934490

Autorenporträt

GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published over 50 books with major publishers. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. Writing samples are at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She is a Huffington Post regular columnist, commenting on social trends, business, and everyday life at www.huffingtonpost.com/gini-graham-scott. She is the founder of Changemakers Publishing, featuring books on work, business, psychology, social trends, and self-help. It has published over 150 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including the UK, Russia, Korea, Spain, and Japan. She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN. Her books on business relationships and professional development include: Mind Power: Picture Your Way to Success ) The Empowered Mind: How to Harness the Force Within You Affirmations Turn Your Dreams into Reality Resolving Conflict ( Scott is also active in a number of community and business groups, including the Lafayette, Pleasant Hill, and Danville Chambers of Commerce. She is a graduate of the prestigious Leadership Contra Costa program, is a member of two B2B groups in Danville and Walnut Creek, and a BNI member. She is the organizer of six Meetup groups in the film and publishing industries with over 5000 members in Los Angeles and the San Francisco Bay Area. She does workshops and seminars on the topics of her books. She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received several MAs at Cal State University, East Bay, including her latest in Communication.