Kellogg on Strategy - Dranove, David; Marciano, Sonia
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Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Written in plain English for the lay business-person and experienced strategist alike, each chapter of Kellogg on Strategy presents a set of concepts and applications, as well as checklists that guide readers through the strategic lessons. Accessible…mehr

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Produktbeschreibung
Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Written in plain English for the lay business-person and experienced strategist alike, each chapter of Kellogg on Strategy presents a set of concepts and applications, as well as checklists that guide readers through the strategic lessons. Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson.
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
_ Measuring your firm's competitive advantage
_ Analyzing opportunities and threats in your industry
_ Responding to a competitor's strategy and pricing
_ Coping with entry into new markets
_ Positioning your firm against the competition
_ Developing a sustainable, long-term competitive advantage
_ And much more
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Autorenporträt
DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley. SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.