Kethelavia - Cui, Wenzheng
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This book offers a resolution about how to promote a cartoon brand by new design idea and digital graphics technique. The underlying research bases on the chinese cartoon market. It shows the problems that chinese cartoon encounters currently Meanwhile, the book introduces the technique I used in detail when I design the Kethelavia cartoon project. It includes Logo design, UI design,toy design, motion graphics design, interactive website design and Action Script3 coding, etc.

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Produktbeschreibung
This book offers a resolution about how to promote a cartoon brand by new design idea and digital graphics technique. The underlying research bases on the chinese cartoon market. It shows the problems that chinese cartoon encounters currently Meanwhile, the book introduces the technique I used in detail when I design the Kethelavia cartoon project. It includes Logo design, UI design,toy design, motion graphics design, interactive website design and Action Script3 coding, etc.
Autorenporträt
Wenzheng(Calvin) Cui is a decorative artist and visual designer. He got the BA degree at Luxun Academy of Fine Arts in China and the MFA degree at Rochester Institute of Technology in the US. He acted as creative director in design companies in Beijing, and his current interests are branding cartoon design and mobile game design.