Julian Birkinshaw, Ken Mark
Key MBA Models, Travel Edition
The 60+ Models Every Manager And Business Student Needs To Know
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Julian Birkinshaw, Ken Mark
Key MBA Models, Travel Edition
The 60+ Models Every Manager And Business Student Needs To Know
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EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
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EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Pearson Education Limited
- Seitenzahl: 296
- Erscheinungstermin: 23. April 2015
- Englisch
- Abmessung: 139mm x 214mm x 21mm
- Gewicht: 364g
- ISBN-13: 9781292081755
- ISBN-10: 1292081759
- Artikelnr.: 58482034
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- 06621 890
- Verlag: Pearson Education Limited
- Seitenzahl: 296
- Erscheinungstermin: 23. April 2015
- Englisch
- Abmessung: 139mm x 214mm x 21mm
- Gewicht: 364g
- ISBN-13: 9781292081755
- ISBN-10: 1292081759
- Artikelnr.: 58482034
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- 06621 890
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
PART ONE ORGANISATIONAL BEHAVIOUR
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg’s managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein’s model of organisational culture
10 360-degree assessment
PART TWO MARKETING
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Met promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
18 Product life cycle
19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20 The ambidextrous organization
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner’s dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner’s growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE ACCOUNTING
38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX FINANCE
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN OPERATIONS
53 Agile development
54
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg’s managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein’s model of organisational culture
10 360-degree assessment
PART TWO MARKETING
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Met promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
18 Product life cycle
19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20 The ambidextrous organization
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner’s dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner’s growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE ACCOUNTING
38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX FINANCE
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN OPERATIONS
53 Agile development
54
PART ONE ORGANISATIONAL BEHAVIOUR
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg’s managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein’s model of organisational culture
10 360-degree assessment
PART TWO MARKETING
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Met promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
18 Product life cycle
19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20 The ambidextrous organization
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner’s dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner’s growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE ACCOUNTING
38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX FINANCE
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN OPERATIONS
53 Agile development
54
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg’s managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein’s model of organisational culture
10 360-degree assessment
PART TWO MARKETING
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Met promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
18 Product life cycle
19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20 The ambidextrous organization
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner’s dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner’s growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE ACCOUNTING
38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX FINANCE
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN OPERATIONS
53 Agile development
54