Julian Birkinshaw, Ken Mark

Key MBA Models

The 60+ Models Every Manager and Business Student Needs to Know

• Broschiertes Buch

Produktbeschreibung

Understand the key management models that make up your business school syllabus Effectively apply academic management models to your professional life Quickly identify the most relevant tools for you and find out how best to utilise them

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Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 296
• Erscheinungstermin: 21. Mai 2015
• Englisch
• Abmessung: 233mm x 156mm x 20mm
• Gewicht: 452g
• ISBN-13: 9781292016856
• ISBN-10: 129201685X
• Artikelnr.: 42017970

Autorenporträt

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Inhaltsangabe

PART ONE  ORGANISATIONAL BEHAVIOUR
1   Change management: Kotter’s eight-step model
2   Cognitive biases in decision making
3   Emotional intelligence
4   Managing work groups: Belbin team roles
5   Matrix management
6   Mintzberg’s managerial roles
7   Motivation: Theory X and Theory Y
8   Negotiating techniques: BATNA
9   Schein’s model of organisational culture
10  360-degree assessment
 
PART TWO  MARKETING
11    Customer lifetime value
12    Ethnographic market research
13    Market orientation
14    Multichannel marketing
15    Met promoter score
16    The 4Ps of marketing
17    Pricing strategies: dynamic pricing
18    Product life cycle
19    Segmentation and personalised marketing
 
PART THREE  STRATEGY AND ORGANISATION
20    The ambidextrous organization
21    The BCG growth-share matrix  
22    Blue ocean strategy
23    Core competence and the resource-based view
24    Corporate social responsibility: the triple bottom line
25    Corporate strategy: parenting advantage
26    Five forces analysis
27    Game theory: the prisoner’s dilemma
28    Generic strategies
29    The McKinsey 7S framework
 
PART FOUR  INNOVATION AND ENTREPRENEURSHIP  
30    Brainstorming
31    Design thinking
32    Disruptive innovation
33    Greiner’s growth model
34    Open innovation  
35    The seven domains assessment model for entrepreneurs
36    Stage/gate model for new product development
37    Scenario planning
 
PART FIVE  ACCOUNTING 
38    The accrual method in accounting
39    Activity-based costing
40    The balanced scorecard
41    The DuPont identity
42    Economic value added
43    Ratio analysis
 
PART SIX  FINANCE 
44    Black-Scholes options pricing model
45    Bond valuation
46    Capital asset pricing model
47    Capital budgeting
48    Modern portfolio theory
49    Modigliani-Miller theorem
50    Time value of money
51    Valuing the firm
52    Weighted average cost of capital
 
PART SEVEN  OPERATIONS
53    Agile development
54