Noémie Dominguez, Ulrike Mayrhofer

Gebundenes Buch

Key Success Factors of SME Internationalisation

Beschreibung

This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.

Autor

Noémie Dominguez is Associate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing a Master's degree in "International Business Realities". Her teaching and research interests include international business and strategic management, namely exports, networks, strategies and decision-making in the internationalisation process of SMEs (and also in the context of emerging countries).Ulrike Mayrhofer is Professor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean for Corporate Relations, the Academic Director of the International MBA, and the Head of the International Business Team at the Magellan Research Center. Her research focuses on internationalisation strategies of companies in mature and emerging markets.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 272
• Erscheinungstermin: 22. August 2018
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 549g
• ISBN-13: 9781787542785
• ISBN-10: 1787542785
• Artikelnr.: 52212552