Kick Ass Social Commerce for E-Preneurs: Ita's Not about Likes--Ita's about Sales - Lawson, John; Schepp, Debra
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"You're not alone. Almost all businesses are online marketing these days-everyone tweets, posts to social networks, and blogs. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In his book, Lawson and e-commerce author Debra Schepp take you step-by-step through: -Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing-from start-up to empire Crafting messages for individual consumers and sharing them in real time to engage and…mehr

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Produktbeschreibung
"You're not alone. Almost all businesses are online marketing these days-everyone tweets, posts to social networks, and blogs. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In his book, Lawson and e-commerce author Debra Schepp take you step-by-step through: -Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing-from start-up to empire Crafting messages for individual consumers and sharing them in real time to engage and convert Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites-Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts-Building a thriving e-commerce business and keeping it vibrant and growing."--
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Autorenporträt
John Lawson, founder of 3rd Power Outlet and ColderIce Media, started his first business while still in high school. Later in life, John discovered how profitable online selling could be, and his company 3PO was born. Just five years later, it brought in $1 million in sales. To date, 3PO's 300,000-plus transactions have garnered more than $25 million. Mixergy calls Lawson a "power seller." American Express hawks him as their "featured businessman." Startup Nation says he's the "savviest" in social media, and Small Biz Trends named him "Influencer of the Year." He is an award-winning social media strategist, spokesperson for several corporations, commercial television personality, and a sought-after keynote speaker and instructor. Debra Schepp is the author of 19 books, including How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, eBay PowerSeller Secrets, and How to Make Money with YouTube. The Washington Post named her YouTube book among the top 10 business books of the year. She has been interviewed many times by national media, including LIFE Magazine, Forbes, and Entrepreneur magazine. She has also appeared on many radio shows and her work has been featured in publications such as Newsweek, The Chicago Tribune, Parade, and LIFE Magazine. As a former editor for McGraw-Hill and Gartner Group, she has been writing about living and working online since the 1980s.