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"You're not alone. Almost all businesses are online marketing these days-everyone tweets, posts to social networks, and blogs. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In his book, Lawson and e-commerce author Debra Schepp take you step-by-step through: -Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing-from start-up to empire Crafting messages for individual consumers and sharing them in real time to engage and convert Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites-Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts-Building a thriving e-commerce business and keeping it vibrant and growing."--