Sarah Banet-Weiser

Kids Rule!

Nickelodeon and Consumer Citizenship

• Gebundenes Buch

Produktbeschreibung

""Kids Rule!" challenges us to think about Nickelodeon's impact on our ideas about childhood, consumerism, and citizenship. With wit and insight, Sarah Banet-Weiser explains how this phenomenal cable and branding success story changed children's TV while deftly promoting its brand worldwide. A must-read for parents and teachers."--Ellen Seiter, author of "The Internet Playground: Children's Access, Entertainment, and Mis-Education"

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 296
• Erscheinungstermin: 1. Oktober 2007
• Englisch
• Abmessung: 240mm x 166mm x 20mm
• Gewicht: 535g
• ISBN-13: 9780822339762
• ISBN-10: 0822339765
• Artikelnr.: 22891940

Autorenporträt

Sarah Banet-Weiser is Associate Professor in the Annenberg School for Communication at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity and coeditor of Cable Visions: Television Beyond Broadcasting (forthcoming).

Inhaltsangabe

List of Illustrations ix
Acknowledgments xi
1. “We, the People of Nickelodeon”: Theorizing Empowerment and Consumer
Citizenship 1
2. The Success Story: Nickelodeon and the Cable Industry 38
3. The Nickelodeon Brand: Buying and Selling the Audience 69
4. Girls Rule! Gender, Feminism, and Nickelodeon 104
5. Consuming Race on Nickelodeon 142
6. Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand
178
Conclusion: Kids Rule: The Nickelodeon Universe 211
Notes 219
Bibliography 245
Index 259