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How did the word ''kiwi'' migrate from the Mãori name of a secretive bird to signify a New Zealander, a globally recognised fruit, and be used in all manner of national and international branding? In this highly illustrated study of a key aspect of New Zealand identity, cultural historian Richard Wolfe explores the evolution of ''kiwi'' through to its multiplicity of uses today. With extensive colour illustrations and ephemera, and Wolfe''s trademark eye for the curious, Kiwi is both entertaining and important.