Know Your Onions - Corporate Identity - Soto, Drew, de
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Not all of us get to work on multi-millioncorporate identity projects for airlines and hugeconglomerates. If you are new to the sector orhoning their skills, this book if for people whohave to tackle identity projects in the real world,then this is for you. This is a broad introductionon identity design - not branding - don't worry,you'll learn the difference.If you want book that tells you how to do it, thisis for you - if you want a book about how otherpeople have done it - then this isn't the book foryou.

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Produktbeschreibung
Not all of us get to work on multi-millioncorporate identity projects for airlines and hugeconglomerates. If you are new to the sector orhoning their skills, this book if for people whohave to tackle identity projects in the real world,then this is for you. This is a broad introductionon identity design - not branding - don't worry,you'll learn the difference.If you want book that tells you how to do it, thisis for you - if you want a book about how otherpeople have done it - then this isn't the book foryou.
Autorenporträt
Drew de Soto is the founder (2000) and Creative of Navig8 and has gone on to work with some of the most influential UK organizations, these include the British Council, the UK Government, international charities and brands.