Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School's Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.
Inhaltsangabe
Knowledge and the Organization Marketing and the Application of Knowledge The Advent of E-Commerce Mapping Knowledge Systems Internal Competence Knowledge-Based Positioning Constructing Knowledge Plans Product Knowledge and Innovation Knowledge Provision Through Promotion Pricing and Distribution Managing Services and Customer Relationships Process Implementation
Knowledge and the Organization Marketing and the Application of Knowledge The Advent of E-Commerce Mapping Knowledge Systems Internal Competence Knowledge-Based Positioning Constructing Knowledge Plans Product Knowledge and Innovation Knowledge Provision Through Promotion Pricing and Distribution Managing Services and Customer Relationships Process Implementation
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