Ian Chaston

Broschiertes Buch

Knowledge-Based Marketing

The 21st Century Competitive Edge

Beschreibung

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Autor

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School's Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management. 

Produktdetails

• Verlag: SAGE Publications Ltd
• Seitenzahl: 288
• Erscheinungstermin: 18. April 2004
• Englisch
• Abmessung: 244mm x 170mm x 16mm
• Gewicht: 502g
• ISBN-13: 9781412900034
• ISBN-10: 1412900034
• Artikelnr.: 22000718