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Knowledge management represents the ability to adapt to changes within organisations, working on data and information to make decision-making and communication more efficient and establish greater competitiveness. Those who succeed in administering and managing this knowledge are one step closer to being among the organisations at the forefront, always seeking to see new trends. In the face of increasingly fierce competition, the implementation of knowledge management within organisations is a decisive advantage if they want to remain in the limelight and even survive. Knowledge management is not static, it is always in motion and evolving, which is why companies must be alert to the emergence of new technologies, new studies and tools that can decide new directions for the future. Despite the importance of knowledge management, some companies still refuse to invest in this tool, even though it has proven to be successful and efficient. In these organisations, knowledge is treated in an old-fashioned way. The world is living in the knowledge era, where sharing and the ability to interact will become more and more frequent.