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Bruce Kogut's writing has sketched a theory of human motivation that sees managers as social, often altruistic, sometimes as selfish, who care about their colleagues and their status among them. For the first time this book collects together key pieces that show how this view works in application to practical managerial issues.

Produktbeschreibung
Bruce Kogut's writing has sketched a theory of human motivation that sees managers as social, often altruistic, sometimes as selfish, who care about their colleagues and their status among them. For the first time this book collects together key pieces that show how this view works in application to practical managerial issues.
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Autorenporträt
Bruce Kogut received his Ph.D. from MIT, has been a chaired professor at Wharton (University of Pennsylvania) and at INSEAD (Fontainebleau), and as of September 2007 the Bernstein Chaired Professor at Columbia University. Awarded an honorary doctorate at the Stockholm School of Economics where he has often been a visiting professor, he has also been a visitor at the Ecole Polytechnique, the Wissenschaftszentrum in Berlin, and the Santa Fe Institute. He is on the principal orginators of the theory of the firm as a reservoir of knowledge and capabilities embedded in social networks. In addition, he introduced the use of real options into strategy in reference to joint ventures and multinational production, and the study of institutions as critical to the study of the diffusion of best practices.