Elvire Meier-Comte
Broschiertes Buch

Knowledge Transfer and Innovation for a Western Multinational Company in Chinese and Indian Technology Clusters

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Compared to local and global Asian competitors, Western Multinational Companies struggle to offer successful innovations in emerging markets. This research aims to define, understand and explain the specific knowledge transfer mechanisms at the local level compared to Western Countries and how Western Companies integrate knowledge coming from a culturally different environment internally. The research focuses on four clusters in China and India with high relevance for their research and development activities: Bangalore, Beijing, Shanghai and Shenzhen. Especially interesting is the considerati...