KnowThis Marketing Case Studies - Christ, Paul
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KnowThis: Marketing Case Studies is an extremely affordable book containing ten cases written by a marketing professor. For educators, the material in these case studies offers enhanced coverage of important marketing concepts and can be useful for both in-class activities or out-of-class assignments. For students and others who are new to marketing, these ten cases examine the decisions marketers, across a number of industries, often confront in a variety of real-world marketing situations. Cases: 1. Athletes Attire 2. The Always-On-Time Delivery Company 3. California Playsets 4. Snappy…mehr

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KnowThis: Marketing Case Studies is an extremely affordable book containing ten cases written by a marketing professor. For educators, the material in these case studies offers enhanced coverage of important marketing concepts and can be useful for both in-class activities or out-of-class assignments. For students and others who are new to marketing, these ten cases examine the decisions marketers, across a number of industries, often confront in a variety of real-world marketing situations. Cases: 1. Athletes Attire 2. The Always-On-Time Delivery Company 3. California Playsets 4. Snappy Snacks 5. The Sleek Skier 6. Users Speak 7. The Perfect Pasta Producers of Pittsburgh 8. Four Falls Coffee Company 9. PA Document Systems 10. Visionary Health Products