Yeonkwon Jung

Korean Business Communication

A Comprehensive Introduction

• Broschiertes Buch

Produktbeschreibung

Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. A useful textbook for students on courses on Asian business communication; intercultural communication and global communication.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 122
• Erscheinungstermin: 26. August 2024
• Englisch
• Abmessung: 216mm x 140mm x 7mm
• Gewicht: 164g
• ISBN-13: 9780367621254
• ISBN-10: 0367621258
• Artikelnr.: 71231671

Autorenporträt

Dr. Yeonkwon Jung is a Professor of Business Communication at Kansai Gaidai University (KGU). Prior to joining KGU, he held numerous teaching and research appointments, including Helsinki School of Economics, University of Michigan - Ann Arbor, Chuo University, and Korea University. He received a PhD from The University of Edinburgh and an MA from University of Hawaii at Manoa. His major research interests include the various genres of business communication, the role of English as the business lingua franca, corporate communication in international contexts, and pedagogical aspect of business communication.

Inhaltsangabe

1. Introduction 2. Asian business communication 3. Business communication
in Korean higher education 4. Korean business politeness revisited 5.
Korean service encounters 6. Korean business apology 7. Korean CEO's online
greetings 8. Concluding remarks