La Fuerza del Relato - Ferrandez Gonzalez, Luis Maria
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It uncovers the hidden keys behind the construction of ideological narratives that seek to dominate our digital age on the field of cultural battle. This is the narrative of seduction, a terrain where fiction has a transformative power, shaping our perception of the environment and of reality itself. The massive and rapid expansion of content platforms to all corners of the world has generated what we could call a social "Netflixisation". This implies that the fictional narrative is so internalised in our everyday lives that it comes to dominate our language and, consequently, distorts our…mehr

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Produktbeschreibung
It uncovers the hidden keys behind the construction of ideological narratives that seek to dominate our digital age on the field of cultural battle. This is the narrative of seduction, a terrain where fiction has a transformative power, shaping our perception of the environment and of reality itself. The massive and rapid expansion of content platforms to all corners of the world has generated what we could call a social "Netflixisation". This implies that the fictional narrative is so internalised in our everyday lives that it comes to dominate our language and, consequently, distorts our perception of reality, creating a kind of false reality. The power of the narrative has become a dominant force shaping the lives of citizens. Through carefully constructed narratives, needs, ideas, behaviours and actions are imposed, leading to a fictitious and superficial illusion. In this scenario, individuals feel understood and consequently experience a sense of happiness, however fleeting. In the age of woke culture, the power of discourse has emerged as the dominant language that permeates all spheres of everyday life: from the political, institutional and cultural, to the business, media and social, in both public and private spaces of Western civilisation. The strategy is clear: to generate a hegemonic, hypnotic, magical and emotional discourse that can dominate the masses in the age of global communication. But how is such a discourse constructed? Luis María breaks it down meticulously, analysing each part of the most common scenarios, and shows us where the messages come from so that we end up internalising them as our own ideas. In the world of ideological communication, success belongs to the one who tells the most captivating story, and victory goes to the one who masters the narrative with mastery. We are in the age of fictional storytelling, where some succeed while others are relegated to failure.
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Autorenporträt
Luis María (Madrid, 1977), es doctor en ciencias de la información por la Universidad Complutense de Madrid y licenciado en Comunicación Audiovisual por la misma universidad. Miembro de la Academia de las artes y las ciencias cinematográficas, desarrolla su carrera cinematográfica como guionista, productor y director, realizando películas y series además de desarrollar contenidos de ficción para plataformas y televisiones. Es uno de los script doctor más reconocidos del país, habiendo asesorado más de medio centenar de proyectos audiovisuales. CEO fundador de FikticiaKorner e ideólogo y coordinador de las "Nuevas conversaciones cinematográficas de cine español", ha escrito y dirigido las películas "249, la noche en que una becaria encontró a Emiliano Revilla" y "La pantalla herida" además de trabajar en los equipos de dirección de varias películas compaginando su carrera de guionista, articulista y escritor. Su carrera docente, tiene más de 20 años de experiencia, impartiendo clases en algunas de las más prestigiosas instituciones y universidades nacionales e internacionales como la escuela de artes y espectáculos, UFV, Pontificia de Salamanca UPSA, UDIMA o Rome University of fine Arts) en diferentes materias relacionadas con los nuevos modelos de comunicación, el cine y la narrativa audiovisual.