La sociedad que no quería ser anónima
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Corporate social responsibility may seem like an unnecessary expense until you see how much it costs to be irresponsible. In the pages of this book we will see how, in the information age, responsible management and business ethics are issues that represent a great strategic bet. In La sociedad que no quería ser anónima, the author, through a fictitious character, Amaro Cifuentes, director of Social Responsibility of a random company, helps to unravel the keys to this business function through a subtle mixture of reality and fiction, the day-to-day and the grotesque, orderly management and…mehr

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Produktbeschreibung
Corporate social responsibility may seem like an unnecessary expense until you see how much it costs to be irresponsible. In the pages of this book we will see how, in the information age, responsible management and business ethics are issues that represent a great strategic bet. In La sociedad que no quería ser anónima, the author, through a fictitious character, Amaro Cifuentes, director of Social Responsibility of a random company, helps to unravel the keys to this business function through a subtle mixture of reality and fiction, the day-to-day and the grotesque, orderly management and chaotic occurrence. The challenge of social responsibility for any modern company has a name: anticipation. The benefits are slow in coming, but they are clear, as any manager who has had to manage a crisis can assure you.
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Autorenporträt
Esther Trujillo es diplomada en Relaciones Públicas y Publicidad, tiene estudios de Traducción e Interpretación y postgrados en Responsabilidad Corporativa por Harvard Business School y por ESADE-Stanford. En 2012 funda PlanBET Estrategias, microempresa que asesora en estrategias de responsabilidad y relación. Trabajó para Meliá Hotels International y Telefónica S.A. En mayo de 2012 recibe el premio a la mejor directiva de Responsabilidad Social otorgado por Fundación Alares. Es vocal de la junta directiva de UNICEF Madrid, y profesora colaboradora de ESADE, ICADE, Deusto Business School, EOI y otras instituciones docentes.