Isaac Mutwiri Mutunga

Labeling and Framing to Portray Africa and Africans negatively

Analysis of Newsweek and Time Magazines

• Broschiertes Buch

Produktbeschreibung

International media uses framing and labels in news stories about Africa, thus painting a misleading image of the African people and their continent. Through content analysis of two International magazines, Times and Newsweek, this book argues that international media use labels like; impoverished, famine plagued, rebels, gangs, full of war, tribal, brutal, undeveloped, savage, corrupt, "ravaged by HIV/AIDS, and war torn on stories about Africa. The news stories focus on the negative, the awkward, the weird and the absurd, the wild and the exotic but the fact remains that these images are not all that Africa is about and, at same time the stories are not unique to Africa. The positive stories has a Transnational Corporations, or NGO angle which to some extent imply that the success is not wholly from Africa or by Africans. The book shows that media framing and labeling in general can be understood and explained through the Propaganda Model of Mass media. The study concludes that,though the negative stories are sometimes correct, they do not reflect the actual state of the continent because there other positive stories that are left out.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 116
• Erscheinungstermin: 10. September 2014
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 191g
• ISBN-13: 9783659599972
• ISBN-10: 3659599972
• Artikelnr.: 41570018

Autorenporträt

Dr.Mutunga is a lecturer and Head of Department Film Production and Broadcasting at faculty of Media and Communication, Multimedia University of Kenya. He received his B.A. in English and Literature from Kenyatta University in 1997, M.A. in Communication studies in 2003 and PhD in Communication and Information Nairobi University in 2013.