Labels and Bottles of the Craft Spirits Industry - Owens, Bill
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There is nothing that outwardly conveys the identity of a craft distilled spirit more than its label. It is the calling card that gives the consumer a hint about what is inside the bottle. And it speaks volumes about the individuality of the distillery, the distiller who made it, and why. It is in the frontier between strict federal legal requirements and the limits of tired, traditional post-Prohibition labels where an unprecedented creativity in label design is now occurring. It is quite an exciting time in the distilled spirits industry as there are now well over 254 craft distilleries in…mehr

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Produktbeschreibung
There is nothing that outwardly conveys the identity of a craft distilled spirit more than its label. It is the calling card that gives the consumer a hint about what is inside the bottle. And it speaks volumes about the individuality of the distillery, the distiller who made it, and why. It is in the frontier between strict federal legal requirements and the limits of tired, traditional post-Prohibition labels where an unprecedented creativity in label design is now occurring. It is quite an exciting time in the distilled spirits industry as there are now well over 254 craft distilleries in the United States. As more distilleries are added to that list, we will continue to see a surge in creativity in both the products produced and the labels designed to grace the front of each bottle.
Autorenporträt
Bill Owens was born in San Jose, CA September 25, 1938. Bill, with his cameras, is known as the foremost chronicler of "Suburbia," made famous with the publication of his book by that name in 1972. Bill was awarded a Guggenheim Award in 1976 and two NEA Grants in 1977 and 1979.In 1983 after working several years as a photojournalist, publishing a series of books, and producing two children, Bill began his brewing career. He established Buffalo Bill's, one of the nation's first Brew Pubs which he operated until he sold it in 1994.From 1993 to 1995, Bill published "BEER the magazine." Moved by the spirits, Bill went on to found The American Distilling Institute (ADI), the oldest and largest organization of small-batch, independently-owned distillers in the United States, which he continues to lead and cultivate.All the while, Bill has continued to make, exhibit and sell his photographs.