While there are many books available on statistical analysis of data from experiments, there is significantly less available on the design, development, and actual conduct of the experiments. Laboratory Experiments in the Social Sciences summarizes how to design and conduct scientifically sound experiments, be they from surveys, interviews, observations, or experimental methods. The book encompasses how to collect reliable data, the appropriate uses of different methods, and how to avoid or resolve common problems in experimental research. Case study examples illustrate how multiple methods can be used to answer the same research questions and what kinds of outcome would result from each methodology. Sound data begins with effective data collection. This book will assist students and professionals alike in sociology, marketing, political science, anthropology, economics, and psychology.
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"...the strongest part of this book were the chapters on methodology and on experimental implementation. The methodological discussions and concepts were excellent...and the advice for implementation covered quite a lot of ground." --Rachol Croson, University of Texas at Dallas, Journal of Economic Psychology, 2008
"...this is a long-awaited volume, which will serve many social scientists well into the future as a guide to experimentation in a very pragmatic sense." --Contemporary Sociology
"...this is a long-awaited volume, which will serve many social scientists well into the future as a guide to experimentation in a very pragmatic sense." --Contemporary Sociology